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· The professional people working for the company The people who are working in the company have to be experts in this field. Expertise is achieved in the field of SEO by consciously working and learning about the processin a simultaneous manner. The approach of the personnel should be professional when it comes to the tasks but should also be friendly when client’s queries have to be answered. The company that has created a name and fame in the world of the internet with respect to SEO services will adhere to some nodal work ethics. Usually, such companies won’t extend the same SEO services to a competitive company while working with a particular company. SEO is a layered field, and the same applications don’t suit all, but if two clearly competitive companies are given the same set of services, then that is not acceptable. Hence reputed companies prefer to focus ona particular client so that the whole concentration is used for that specific client. · The drafting of contracts keeping the client’s perspectivein mind All established companies will try to build their clientele by providing better service and not by creating binding contracts. If the services of the company are found unsuitable, then the client should be allowed to leave the contact. There should be no binding terms that will restrictthe client from closing the contract whenever unsatisfactory results are observed.
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